What is an EPK Interview and why do you need one?
Are you looking to promote your film and create a buzz around it?
Enter the world of Electronic Press Kit (EPK)! An EPK is a digital package consisting of various elements that give the audience a sneak peek into your movie. From the trailer to soundbites from the cast and filmmaker, clips from the film, and B-ROLL, an EPK has it all.
It's the perfect tool to showcase your story and your skills as a filmmaker. The best part? In this digital age, an EPK is the perfect way to grab the attention of your audience on social media platforms like Facebook, Twitter, and YouTube. With an EPK, you can build interest in your movie and help make it a box office hit.
When it comes to productions like Mission Impossible, the EPK teams capture every stage of production, after all with all that effort that goes into making the film so authentic, you wouldn’t want to miss out on a great opportunity to showcase what you have been doing behind the scenes, and for Mission Impossible especially the heart-pumping stunts of Tom Cruise!
So, are you ready to create an EPK that will leave your audience wanting more? Check out the link below to see the EPK for Mission Impossible: Dead Reckoning, and get inspired to make your EPK that will set your movie apart from the rest. Remember, when it comes to promoting your movie, leave nothing to chance!
Lights, camera, ACTION!
Soundbites
Behind every great film is a team of talented individuals who bring the story to life. From the director to the actors, every person plays a crucial role in making a movie a success. But have you ever wondered what goes on behind the scenes during a film shoot?
One important aspect of the process is the Electronic Press Kit (EPK) – a set of interviews with the cast and crew that are conducted on set. These interviews are commonly referred to as "soundbites" because they are later edited down to brief, exciting clips, featuring the actor or filmmaker's comments on a particular aspect of the project.
Picture it: a Hollywood star, speaking candidly about their character or co-stars, providing a sneak peek into the magic that happens on set. It's all part of the EPK experience!
For example, the talented team at Future Time Pictures produced an epic EPK for the film, News of the World.. (See below)
Film Clips
The highly anticipated film clips section of the EPK is a treasure trove of visual delights, featuring around five of the most captivating clips or scenes from the movie. And that's not all - have you ever seen an announcement for a new clip from an upcoming movie? That's part of the EPK, and it's just the tip of the iceberg.
As an avid movie-goer, have you ever noticed how actors tend to showcase the same clip across different talk shows? That's because that clip is part of the EPK and has been handpicked to showcase the film and the actor in their best light. The goal is to captivate your attention and leave you wanting more.
The EPK's film clips section is not just about showcasing the best scenes, it's also about understanding the attention span of the average viewer. Whether you're watching online or on TV, the EPK has got you covered.
Stills & Statements
Along with B-roll, sound bites/interviews, and film clips, you'll need stills and the director's statement and production statements, especially for indie films. Don't worry, the size of your EPK depends on the size of your project. For a short film, your EPK might only consist of a trailer, a scene, stills, and a director's statement.
But why do you need an EPK?
If you want your film to screen at festivals, you want people to know about it, and even come and see it. How do you plan to get them there? An EPK is your ticket to generating buzz and promoting your film. As a curious moviegoer, I'd love to watch your film, but first, I need to know about it.
Even if you're a small-scale production, you can still have an EPK. Have someone on set take stills and pick the best ones that represent your film's making. It's all about planning. Just like creating a movie, your EPK should be part of the planning.
Film festivals require EPKs because they want to promote your film. They ask for short bios on you and your actors, as well as stills of you being the awesome filmmaker that you are. By having your EPK ready beforehand, you won't have to worry about customizing it to fit a specific festival's criteria. Large film festivals may have specific requirements for what can be in your EPK and how they want it delivered, it is always better to be prepared!
So, where do you start?
Future Time Pictures can help you set up your EPK, we’ve done hundreds for the world’s most renowned studios so you are in the best hands!
But remember, the marketing of your film starts almost as soon as you start pre-production on your film. Don't let it overwhelm you. Your film isn't about your EPK, but your EPK is about your film.
