How to Create an EPK and Exactly What to Put in It
An Electronic Press Kit (EPK) is a must-have tool for filmmakers and producers to promote their films to the media, distributors, and potential investors. An EPK is essentially a digital press kit that includes all the essential information about the film, such as cast and crew bios, synopses, stills, trailers, and behind-the-scenes footage. In this article, we'll provide you with a step-by-step guide on how to create an EPK and what to put in it.
Step 1: Identify Your Key Elements
Before you start creating your EPK, you need to identify the key elements that you want to include. These elements can include the film synopsis, production notes, cast and crew bios, photos, trailers, and behind-the-scenes footage. Also, consider any awards or accolades that the project has received, as well as any relevant statistics or figures.
Step 2: Create a Professional Look and Feel
Your EPK should have a professional look and feel that accurately represents your project. Use high-quality images and videos and design the EPK to be visually appealing, easy to navigate, and user-friendly. Consider hiring a graphic designer to create a custom design for your EPK.
Step 3: Include Your Film Synopsis
Your film synopsis should be a brief, compelling summary of the film that captures its essence and hooks the reader. Keep it concise, engaging, and to the point. Consider including quotes from reviews or blurbs from industry professionals to add credibility.
Step 4: Provide Production Notes
Production notes are an excellent way to provide additional context and insight into the making of the film. It can include information about the script, casting, location scouting, and the production process. Production notes can be especially useful for journalists or bloggers looking to write a story about the film.
Step 5: Include Cast and Crew Bios
Cast and crew bios should be brief and informative, highlighting the most relevant accomplishments and experience. Include headshots and any relevant credits or awards.
Step 6: Add High-Quality Photos and Trailers
High-quality photos and trailers are essential elements of any EPK. Use stills from the film, behind-the-scenes footage, and any promotional material to create a visually compelling package. Make sure that the images are high resolution and that the trailers are engaging and representative of the film.
Step 7: Provide Contact Information
Include contact information for the production company or filmmaker, including email, phone, and social media links. Make it easy for journalists, distributors, and investors to get in touch with you.
In conclusion, creating an EPK is an essential part of promoting your film. By following these steps and including the necessary elements, you can create a professional, informative, and visually appealing EPK that accurately represents your project. Remember to keep it concise, engaging, and easy to navigate, and make sure to update it regularly as the project progresses.
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